How the Fremantle Dockers Got on Board (Literally) with Cornhole
- Australian Cornhole
- Jan 2, 2024
- 5 min read
Updated: Jun 26
A Kickass Activation Strategy Using Australia’s Favourite Toss Game
When the Fremantle Dockers reached out to us, they were looking to level up their match day activations for the 2024 AFL season and beyond. With a fan base that spans families, die-hard members, and casual weekend spectators, they needed something that was easy to roll out, appealed to a wide audience, and — importantly — packed a punch in terms of fun and fan engagement.
Their solution? Custom cornhole boards — a simple, durable, and ridiculously fun way to add energy to the game day atmosphere.
Why Cornhole Works for AFL (and Every Other Sporting Code)
Whether it’s AFL, NRL, rugby, cricket, or even golf and snooker — the common thread is the need to create memorable experiences that bring fans closer to the action. That’s where cornhole games shine.
Cornhole isn’t just a backyard game anymore. It’s becoming a go-to tool for event activations, fan zones, corporate sponsor areas, and grassroots community days. And it’s easy to see why:
Crowd engagement: It’s quick to pick up and hard to walk away from
All ages, all skill levels: From toddlers to seniors — everyone can toss a bag
Compact and portable: Set it up in a stadium tunnel, on a concourse, or even outside in a car park
Fully customisable: Add team logos, brand colours, slogans, sponsors, or mascots
Durable and low-maintenance: Made to withstand heavy use and the rough-and-tumble nature of live events
There’s no app to download, no instructions to read, and no tech to break down. Just Cornhole boards, some cornhole bags, and a bit of competitive spirit.
The Dockers’ Custom Cornhole Set
For Fremantle, we delivered a clean, high-impact branded cornhole board design featuring the iconic Dockers purple and white, complete with club branding. It looks great from a distance — catching the eye of passers-by in a bustling fan zone — but is also built for performance up close.
Made from durable materials, these boards are light enough to move between activations, but tough enough to hold their own throughout a full AFL season of hard use.
And for the Dockers, the benefits go beyond just fun. Cornhole fits neatly into their larger fan engagement strategy — building an experience that supports repeat attendance, social sharing, and positive brand association. It’s a smart move in a league where clubs are constantly competing for attention both on and off the field.
We Don’t Just Play AFL — Cornhole Boards Across Australian Sport
It’s not just Fremantle jumping onboard. Over the last few years, we’ve worked with clubs, organisations, and brands across multiple sporting codes to deliver custom cornhole boards that elevate their presence and create real impact at events.
Here are just a few examples:
South Sydney Rabbitohs (NRL) – One of the NRL’s most recognisable clubs, their board brought together history and hype with classic red and green styling.
Tugun Seahawks (AFL Queensland) – A proud local footy club that knows how to show up with style.
PointsBet – A major player in the Australian sports and sponsorship space.
Snooker World – Proof that cornhole isn’t just for footy — even precision cue sports enjoy a good toss.
Shorties Golf – This fun-loving golf brand loved their board so much, they came back for a second.
Want to see them for yourself? Check out our gallery of sporting cornhole boards and more right here:
How Cornhole Helps Build Better Fan Engagement
We hear this a lot: “We’ve tried giveaways, photo booths, mascot races… but we’re still looking for something that gets people to actually interact with the brand.”
That’s where cornhole excels.
It’s not just about tossing bags into a hole — it’s about building energy and connection around your club or brand. Fans get involved. Mates compete. Kids try to beat their parents. Someone wins. Someone boasts. Someone else tries to beat them.
Before long, there’s a crowd watching, laughing, cheering, and taking photos. That’s the kind of real-world, organic engagement that goes beyond digital impressions — the kind that turns a fan into a lifelong supporter.
And when your cornhole board looks the part — with your colours, your logo, and your message — that moment sticks.
How We Customise Cornhole Boards for Clubs and Brands
Every custom board starts with a conversation. You tell us about your club, your colours, your logo, your audience, and your goals. We bring it all together in a design that’s instantly recognisable and built to last.
Our standard boards feature:
Full-colour UV-printed graphics
Durable construction that’s light enough for transport, strong enough for regular use
Optional carrying cases, scoreboards, and even matching bags
From clean and professional to bold and playful — we’ve done it all. Whether you want to highlight a club logo, a major sponsor, or just give your fans something to play with, we’ll help you get there.
Sporting Brands, Sponsors, and Beyond
One of the great things about custom cornhole boards is that they’re not just for clubs. We’ve had strong interest from:
Sponsors looking to amplify their presence in fan zones or brand activations
Community sports programs wanting to engage families and youth at training and events
Hospitality venues connected to sport, like pubs and sports bars, who want something fun and interactive
Retail and merchandise teams building pop-up stores or branded displays at stadiums
Touring events and sports expos that want to draw people into their space
Wherever there’s a fan, a brand, and a bit of free space — cornhole fits right in.
Real Talk: It’s Just Bloody Good Fun
Let’s not overthink it. At the end of the day, cornhole is fun. That’s why people love it. It gives clubs and brands a way to add a bit of laughter, lighthearted competition, and friendly banter into their activations — something every sporting code can use more of.
It’s the kind of thing that fans remember and talk about. “Remember when I beat you at the Hawks fan zone?” or “Did you see that bloke get 3 in a row and do a victory dance?”
These are the moments that matter.
Want to Bring Cornhole to Your Club?
If you’re part of an AFL team, NRL club, rugby union organisation, cricket franchise, or grassroots sports club, cornhole is an easy win.
We’ve made boards for clubs big and small, across Australia. We work fast, we’re easy to deal with, and we genuinely care about helping you make your game days more fun, more memorable, and more interactive.
Reach out with your logo, your colours, or even just your idea — and we’ll get to work on your custom cornhole board.
Because whether it’s kicking a footy or tossing a bag, Aussies love a bit of competition.
Final Whistle
The Fremantle Dockers saw the potential in using cornhole boards to enhance their match day atmosphere, connect with fans, and bring a bit of extra spark to the stadium. They’re not alone — more and more sporting clubs, brands, and venues are realising that this humble toss game packs a lot more power than you might expect.
So if you’re ready to give your fans something new to cheer about, let’s get tossing.
📸 See our gallery of other custom cornhole boards here:
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